Logo with the word 'e.l.f.' and the text 'eyes.lips.face.' underneath.

Bring a limited edition Good Vibes Only collection to life with a three day immersive experience into the brand. 

Concept & Set Design

Event Production

Event Management

Programming

e.l.f’s House of Good Vibes Only

Using the 70s inspired collection, we wanted to create a safe and creative space that reflected the playful nature of the limited edition launch. With a fully curated programme of performances and events including performances from Caity Baiser, life drawing with Body Loves Sketch Club & Playlist workshops with It’s Renee.

Three young women are lying on their stomachs on a large bed, reading magazines, with a bright blue wall behind them that has large neon letters spelling 'elf' and white speech bubble clouds with motivational messages.
Group of children participating in a drawing activity in a colorful room, some holding up sketches of figures, with clothing racks and a sign that reads 'elf' in the background.
Woman with big curly hair wearing a black shiny jacket shopping for accessories in a store with wooden walls, looking at her phone and holding a drink in her other hand.
A young person with tattoos is applying makeup while looking into a mirror with bright lights, in a busy room with several other people in the background.
Makeup artist applying makeup to a woman in a vanity mirror setting with bright round lights.
Person wearing a beige sweatshirt with orange text, carrying a tote bag with the same orange text, at a promotional or retail event for elf cosmetic products.
A young woman with braided hair and a nose ring is drawing or writing on paper at a table with others. The background has a sign with partially visible text and a decoration with dried plants.
A woman taking a selfie in a clothing store, smiling, wearing glasses, a leather jacket, and an orange headband.
Group of women at a social event, many taking photos or videos with smartphones, some holding drinks, colorful tent or decor in the background.
A woman stands on a stage with a microphone, speaking to an audience, in front of a blue cloud-shaped backdrop with neon signs that spell out 'ele' and speech bubbles, one with the message 'be your best e.l.f.'